{"id":4189,"date":"2019-03-15T13:47:21","date_gmt":"2019-03-15T12:47:21","guid":{"rendered":"https:\/\/vr-copter.de\/smart-drone-sxsw-austin-texas\/"},"modified":"2019-03-15T13:47:21","modified_gmt":"2019-03-15T12:47:21","slug":"smart-drone-sxsw-austin-texas","status":"publish","type":"post","link":"https:\/\/vr-copter.de\/en\/smart-drone-sxsw-austin-texas\/","title":{"rendered":"smart at SXSW 2019: a smart-Design Drone over 6th Street in Austin"},"content":{"rendered":"<div  class='flex_column av-sxsw-1-f5e2374c0c50948ae1c2f5d69d35345c av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-sxsw-lead-dc96fede27a3cbf9532b96e9595a724c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>At SXSW 2019 in Austin, Texas, a drone designed as a life-size smart EQ fortwo flew over 6th Street \u2013 an experiential marketing stunt for smart. Project lead: Jochen Riehm.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video av-sxsw-vid-c7407dfc343848fadc041f7ab8f586c1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=-1NHBJ5Rhv0'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"SXSW Highlights Volume IV | SXSW 2019\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/-1NHBJ5Rhv0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-sxsw-3-31efc944c368fb634f5a30323155e0b8 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-sxsw-facts-b26d848b802c0826ff5ddd9f5cc61e21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Project details<\/h2>\n<ul>\n<li><strong>Location:<\/strong> Austin, Texas (USA) \u2013 SXSW festival<\/li>\n<li><strong>Project:<\/strong> smart \u201cRise of a new era\u201d \u2013 experiential marketing<\/li>\n<li><strong>Client \/ production:<\/strong> smart (Mercedes-Benz), agency KMB<\/li>\n<li><strong>Services:<\/strong> Project lead and flight show with show drone<\/li>\n<li><strong>Shoot date:<\/strong> March 2019<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<div  class='flex_column av-sxsw-4-ded4515f8adc3ba5511029ae0b1e3a6f av_one_full  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-sxsw-body-d627fb253c7535591826dd7108e5447f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Brief and execution<\/h2>\n<p>At SXSW smart presented the future of urban mobility. The idea: a \u201cflying smart\u201d \u2013 a drone designed like a smart EQ fortwo, hovering over Austin\u2019s famous party strip and surprising the crowd.<\/p>\n<p>Flying a large show drone near crowds in a foreign city takes preparation: permits under US law, safety zones, coordination with organiser and authorities. The scene appears in the official SXSW highlight trailer at second 38.<\/p>\n<h2>Equipment and permits<\/h2>\n<p>Show drone designed as a life-size smart EQ fortwo.<\/p>\n<p>Project lead: Jochen Riehm. Flights in the USA are governed by FAA rules.<\/p>\n<h2>FAQ<\/h2>\n<h3>What is experiential marketing with drones?<\/h3>\n<p>The drone itself becomes the experience: as a flying product, logo or show element. It surprises the audience and creates images people share.<\/p>\n<h3>Does VR-Copter also fly outside Europe?<\/h3>\n<p>Yes, by arrangement. For assignments abroad we clarify permits, transport and insurance in advance.<\/p>\n<h3>What does a drone stunt for an event cost?<\/h3>\n<p>A shoot day with a drone crew starts at \u20ac1,300 net, with Inspire 3 and cinema setup from \u20ac2,400 net, and as a combined drone, FPV and car-to-car package from \u20ac3,900 net \u2013 each including pilot, equipment, insurance and permit coordination.<\/p>\n<h2>More projects<\/h2>\n<ul>\n<li><a href=\"https:\/\/vr-copter.de\/en\/drone-filming-events\/\">Drone for events<\/a><\/li>\n<li><a href=\"https:\/\/vr-copter.de\/en\/automotive-drone-car-to-car\/\">Drone and car-to-car for automotive<\/a><\/li>\n<li><a href=\"https:\/\/vr-copter.de\/en\/drone-filming-projects\/\">All projects<\/a><\/li>\n<\/ul>\n<h2>Request a drone stunt for your brand<\/h2>\n<p>Phone <a href=\"tel:+4915122840959\">+49 151 22840959<\/a> \u00b7 <a href=\"mailto:info@vr-copter.de\">info@vr-copter.de<\/a><\/p>\n<\/div><\/section><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is experiential marketing with drones?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The drone itself becomes the experience: as a flying product, logo or show element. 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