{"id":4191,"date":"2019-03-15T13:47:21","date_gmt":"2019-03-15T12:47:21","guid":{"rendered":"https:\/\/vr-copter.de\/drone-smart-sxsw-austin-texas\/"},"modified":"2019-03-15T13:47:21","modified_gmt":"2019-03-15T12:47:21","slug":"drone-smart-sxsw-austin-texas","status":"publish","type":"post","link":"https:\/\/vr-copter.de\/fr\/drone-smart-sxsw-austin-texas\/","title":{"rendered":"smart au SXSW 2019 : un drone au design smart au-dessus de la 6th Street \u00e0 Austin"},"content":{"rendered":"<div  class='flex_column av-sxsw-1-f5e2374c0c50948ae1c2f5d69d35345c av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-sxsw-lead-dc96fede27a3cbf9532b96e9595a724c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Au festival SXSW 2019 \u00e0 Austin, au Texas, un drone au design d\u2019une smart EQ fortwo grandeur nature a survol\u00e9 la 6th Street \u2013 une op\u00e9ration de marketing exp\u00e9rientiel pour smart. Direction de projet : Jochen Riehm.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video av-sxsw-vid-c7407dfc343848fadc041f7ab8f586c1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=-1NHBJ5Rhv0'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"SXSW Highlights Volume IV | SXSW 2019\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/-1NHBJ5Rhv0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-sxsw-3-31efc944c368fb634f5a30323155e0b8 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-sxsw-facts-b26d848b802c0826ff5ddd9f5cc61e21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Infos projet<\/h2>\n<ul>\n<li><strong>Lieu :<\/strong> Austin, Texas (\u00c9tats-Unis) \u2013 festival SXSW<\/li>\n<li><strong>Projet :<\/strong> smart \u00ab Rise of a new era \u00bb \u2013 marketing exp\u00e9rientiel<\/li>\n<li><strong>Client \/ production :<\/strong> smart (Mercedes-Benz), agence KMB<\/li>\n<li><strong>Prestations :<\/strong> Direction de projet et show avec drone<\/li>\n<li><strong>Date du tournage :<\/strong> Mars 2019<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<div  class='flex_column av-sxsw-4-ded4515f8adc3ba5511029ae0b1e3a6f av_one_full  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-sxsw-body-d627fb253c7535591826dd7108e5447f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Mission et r\u00e9alisation<\/h2>\n<p>Au SXSW, smart pr\u00e9sentait l\u2019avenir de la mobilit\u00e9 urbaine. L\u2019id\u00e9e : une \u00ab smart volante \u00bb \u2013 un drone dessin\u00e9 comme une smart EQ fortwo, qui plane au-dessus de la c\u00e9l\u00e8bre rue festive d\u2019Austin et surprend le public.<\/p>\n<p>Faire voler un grand drone de show pr\u00e8s du public dans une ville \u00e9trang\u00e8re demande de la pr\u00e9paration : autorisations selon le droit am\u00e9ricain, zones de s\u00e9curit\u00e9, coordination avec l\u2019organisateur et les autorit\u00e9s. La sc\u00e8ne figure dans la bande-annonce officielle du SXSW \u00e0 la 38e seconde.<\/p>\n<h2>Mat\u00e9riel et autorisations<\/h2>\n<p>Drone de show au design d\u2019une smart EQ fortwo grandeur nature.<\/p>\n<p>Direction de projet : Jochen Riehm. Les vols aux \u00c9tats-Unis rel\u00e8vent des r\u00e8gles de la FAA.<\/p>\n<h2>Questions fr\u00e9quentes<\/h2>\n<h3>Qu\u2019est-ce que le marketing exp\u00e9rientiel avec des drones ?<\/h3>\n<p>Le drone devient lui-m\u00eame l\u2019exp\u00e9rience : produit volant, logo ou \u00e9l\u00e9ment de show. Il surprend le public et cr\u00e9e des images partag\u00e9es.<\/p>\n<h3>VR-Copter vole-t-il aussi hors d\u2019Europe ?<\/h3>\n<p>Oui, sur demande. Pour les missions \u00e0 l\u2019\u00e9tranger, nous r\u00e9glons en amont autorisations, transport et assurance.<\/p>\n<h3>Combien co\u00fbte une mise en sc\u00e8ne par drone pour un \u00e9v\u00e9nement ?<\/h3>\n<p>Une journ\u00e9e de tournage avec \u00e9quipe drone d\u00e9marre \u00e0 1 300 \u20ac HT, avec Inspire 3 et configuration cin\u00e9ma \u00e0 2 400 \u20ac HT, et en formule drone, FPV et car-to-car \u00e0 3 900 \u20ac HT \u2013 pilote, mat\u00e9riel, assurance et gestion des autorisations compris.<\/p>\n<h2>Autres projets<\/h2>\n<ul>\n<li><a href=\"https:\/\/vr-copter.de\/fr\/tournage-drone-evenements\/\">Drone pour \u00e9v\u00e9nements<\/a><\/li>\n<li><a href=\"https:\/\/vr-copter.de\/fr\/drone-automobile-car-to-car\/\">Drone et car-to-car pour l\u2019automobile<\/a><\/li>\n<li><a href=\"https:\/\/vr-copter.de\/fr\/projets-prises-de-vue-drone\/\">Tous les projets<\/a><\/li>\n<\/ul>\n<h2>Demandez une mise en sc\u00e8ne par drone pour votre marque<\/h2>\n<p>T\u00e9l\u00e9phone <a href=\"tel:+4915122840959\">+49 151 22840959<\/a> \u00b7 <a href=\"mailto:info@vr-copter.de\">info@vr-copter.de<\/a><\/p>\n<\/div><\/section><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Qu\u2019est-ce que le marketing exp\u00e9rientiel avec des drones ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Le drone devient lui-m\u00eame l\u2019exp\u00e9rience : produit volant, logo ou \u00e9l\u00e9ment de show. 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