{"id":4192,"date":"2019-03-15T13:47:21","date_gmt":"2019-03-15T12:47:21","guid":{"rendered":"https:\/\/vr-copter.de\/drone-smart-sxsw-austin-texas\/"},"modified":"2019-03-15T13:47:21","modified_gmt":"2019-03-15T12:47:21","slug":"drone-smart-sxsw-austin-texas","status":"publish","type":"post","link":"https:\/\/vr-copter.de\/it\/drone-smart-sxsw-austin-texas\/","title":{"rendered":"smart al SXSW 2019: un drone dal design smart sopra la 6th Street di Austin"},"content":{"rendered":"<div  class='flex_column av-sxsw-1-f5e2374c0c50948ae1c2f5d69d35345c av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-sxsw-lead-dc96fede27a3cbf9532b96e9595a724c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Al festival SXSW 2019 di Austin, in Texas, un drone con il design di una smart EQ fortwo a grandezza naturale ha sorvolato la 6th Street: un\u2019azione di experiential marketing per smart. Direzione del progetto: Jochen Riehm.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video av-sxsw-vid-c7407dfc343848fadc041f7ab8f586c1 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=-1NHBJ5Rhv0'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"SXSW Highlights Volume IV | SXSW 2019\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/-1NHBJ5Rhv0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-sxsw-3-31efc944c368fb634f5a30323155e0b8 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-sxsw-facts-b26d848b802c0826ff5ddd9f5cc61e21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Dati del progetto<\/h2>\n<ul>\n<li><strong>Luogo:<\/strong> Austin, Texas (USA) \u2013 festival SXSW<\/li>\n<li><strong>Progetto:<\/strong> smart \u00abRise of a new era\u00bb \u2013 experiential marketing<\/li>\n<li><strong>Cliente \/ produzione:<\/strong> smart (Mercedes-Benz), agenzia KMB<\/li>\n<li><strong>Servizi:<\/strong> Direzione del progetto e show con drone<\/li>\n<li><strong>Data delle riprese:<\/strong> Marzo 2019<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<div  class='flex_column av-sxsw-4-ded4515f8adc3ba5511029ae0b1e3a6f av_one_full  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-sxsw-body-d627fb253c7535591826dd7108e5447f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Incarico e realizzazione<\/h2>\n<p>Al SXSW smart presentava il futuro della mobilit\u00e0 urbana. L\u2019idea: una \u00absmart volante\u00bb, un drone a forma di smart EQ fortwo che fluttua sopra la famosa via della movida di Austin e sorprende il pubblico.<\/p>\n<p>Far volare un grande drone da show vicino al pubblico in una citt\u00e0 straniera richiede preparazione: permessi secondo la legge USA, zone di sicurezza, coordinamento con organizzatore e autorit\u00e0. La scena compare nel trailer ufficiale del SXSW al secondo 38.<\/p>\n<h2>Attrezzatura e permessi<\/h2>\n<p>Drone da show con il design di una smart EQ fortwo a grandezza naturale.<\/p>\n<p>Direzione del progetto: Jochen Riehm. I voli negli USA sono regolati dalle norme della FAA.<\/p>\n<h2>Domande frequenti<\/h2>\n<h3>Cos\u2019\u00e8 l\u2019experiential marketing con i droni?<\/h3>\n<p>Il drone diventa esso stesso l\u2019esperienza: come prodotto volante, logo o elemento di show. Sorprende il pubblico e crea immagini che vengono condivise.<\/p>\n<h3>VR-Copter vola anche fuori dall\u2019Europa?<\/h3>\n<p>S\u00ec, su accordo. Per incarichi all\u2019estero chiariamo prima permessi, trasporto e assicurazione.<\/p>\n<h3>Quanto costa un\u2019azione con drone per un evento?<\/h3>\n<p>Una giornata di riprese con troupe drone parte da 1.300 \u20ac + IVA, con Inspire 3 e setup cinema da 2.900 \u20ac + IVA, e come pacchetto drone, FPV e car-to-car da 3.900 \u20ac + IVA, sempre con pilota, attrezzatura, assicurazione e gestione dei permessi.<\/p>\n<h2>Altri progetti<\/h2>\n<ul>\n<li><a href=\"https:\/\/vr-copter.de\/it\/riprese-drone-eventi\/\">Drone per eventi<\/a><\/li>\n<li><a href=\"https:\/\/vr-copter.de\/it\/drone-automotive-car-to-car\/\">Drone e car-to-car per l\u2019automotive<\/a><\/li>\n<li><a href=\"https:\/\/vr-copter.de\/it\/progetti-riprese-drone\/\">Tutti i progetti<\/a><\/li>\n<\/ul>\n<h2>Richiedi un\u2019azione con drone per il tuo marchio<\/h2>\n<p>Telefono <a href=\"tel:+4915122840959\">+49 151 22840959<\/a> \u00b7 <a href=\"mailto:info@vr-copter.de\">info@vr-copter.de<\/a><\/p>\n<\/div><\/section><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Cos\u2019\u00e8 l\u2019experiential marketing con i droni?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Il drone diventa esso stesso l\u2019esperienza: come prodotto volante, logo o elemento di show. 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