Drone Filming Mercedes-Benz EQA: World Premiere

For the trailer “The new EQA: world premiere”, VR-Copter delivered the aerial shots – the EQA was Mercedes-EQ’s first all-electric compact SUV. Shot with Inspire 2 and Zenmuse X7 in 4K.

Project details

Location: Berlin and Brandenburg, Germany
Project: Trailer “The new EQA: world premiere”
Client / production: Mercedes-Benz – high-end footage for the press reel; production: schwäble + wolf
Services: Aerial filming in 4K
Shoot date: September 2020 (world premiere on 20 January 2021)

Brief and execution

A premiere trailer has to spark curiosity within seconds. The drone delivers the big images: the car in motion, embedded in road and surroundings, with clear, calm camera moves.

Before a world premiere, secrecy is a must. Locations, framing and data handover are closely agreed with the client, and the footage stays under wraps until release.

Equipment and permits

DJI Inspire 2 with Zenmuse X7 in 4K.

Pilot and camera: Jochen Riehm. Driving shots are choreographed with driver and production; permits and closures are clarified in advance.

FAQ

What makes good drone footage for car trailers?

Calm, precise moves that lead the car instead of losing it – tracking shots, reveals and top shots. Pilot and driver agree speed and line before every take.

Does VR-Copter also deliver aerials for world premieres?

Yes. Besides the EQA, the S-Class and the EQB are among the premieres for which VR-Copter delivered aerial footage.

What does a drone shoot for a car trailer cost?

A shoot day with a drone crew starts at €1,300 net, with Inspire 3 and cinema setup from €2,400 net, and as a combined drone, FPV and car-to-car package from €3,900 net – each including pilot, equipment, insurance and permit coordination.